It has evolved from being a simple furniture showroom to a whole world that creates experiences through interiors,” says Dany Hitti, founder of the Beirut store Le Cercle.
Indeed, Dany – whose sons Bruno and Sandro are now part of the family firm – ultimately sells an experience at Le Cercle, having stepped up the luxury home retail game in the Middle East. Le Cercle now has store locations across Beirut and Dubai, and the brand is so on trend, it’s difficult to imagine that it was conceived more than 30 years ago.
“It has changed over the years,” says Bruno, CEO of Le Cercle Beirut, “but it has not been rebranded. Our goal is still the same.”