THE ITALIAN DESIGN INDUSTRY HAS ALWAYS ACCEPTED THE CHALLENGE OF INNOVATION, PROJECTING ITS HISTORY AND IDENTITY INTO THE FUTURE. FOR HALF A CENTURY AFTER ITS FOUNDING, B&B ITALIA IS STILL AN INDUSTRY PROJECTING ITSELF TOWARD THE FUTURE WITH ITS PEOPLE, PRODUCTION PLACES,IDEAS, PROJECTS AND PRODUCTS.
2016 REPRESENTS A FUNDAMENTAL MILESTONE FOR B&B ITALIA, MARKED BY A SERIES OF EVENTS AND ACTIVITIES RESULTING FROM AN IN-DEPTH OVERVIEW OF ITS HISTORY AND CURRENT IDENTITY, TO REAFFIRM ITS UNIQUENESS AND ITS COMMITMENT TO SPREAD THE CULTURE OF DESIGN IN THE WORLD.