13 November 2023

to be or not to be B&B

B&B Italia presents the new Corporate Video, manifesto of the brand and its history. With a mix of contemporary clips and art-directed archive material, the video showcases the past, present and future of B&B Italia, starting from the very first visionary days of Piero Ambrogio Busnelli to the latest innovative products designed by Piero Lissoni. With a fast-paced rhythm and bold typography the video translates the four pillars of B&B Italia “Visionary, Innovative, Contemporary, Bold” into colorful visuals, while informing and inspiring its audience.
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